Within this Quick Guide, I aim to cover the basics of Web Usability and Search Engine Optimisation
(SEO) – what they are, how they are linked, how one leads to another and – most importantly of all –
how they can help to improve a website.
Since training with Webcredible in 2007 (on Web Usability, Usability Testing and Writing for the
Web) I have been interested in these areas and how website owners can use Web Usability techniques
to improve their websites, both in terms of usability and SEO, for very little outlay in time and
Part 5 – Long term SEO through Web Usability improvements
- It could be said that SEO is a moving target, as Google and the other major search engines constantly upgrade and update their search algorithms to flush out the various tricks of short term SEO providers.
- A focussed SEO campaign will more than likely improve your website’s search engine positioning. However, unless usability has been addressed, this will likely only be a short term improvement, until the search engines tighten up their search algorithms again.
- Improving your website’s usability will be an SEO asset that will never be lost, as usability is a necessity for your website, not an SEO trick or workaround.
Part 6 – Web Usability & SEO Resources
*** If you would like help with your website’s Web Usability & SEO, please Contact Me
*** There is now a downloadable version of this content.